Listing a home and selling it to closing requires a great deal of preparation and execution. It requires a lot of negotiation but most importantly, the best listing service must focus on marketing to generate the most interest. More interest it creates, more leverage you have as a seller. Every home is different and an agent must be able to understand its selling points. Marketing must be targeted for potential buyers and be of the highest quality multi-media in this day and age. My listing service covers not only the highest marketing materials but strategies to sell your home for the most for a reasonable listing fee.
Attracting Buyers to Your Home
What attracts buyers the most if you are selling your home in a city like Portland? The number one medium includes magazine-quality photos coupled with aerial shots. Most buyers look through beautiful high definition listing photos online before they decide they want to see your home with a buyer’s real estate agent. For sale signs of a big box brokerage will not bring you buyers in today’s day and age so don’t overpay for a service that doesn’t work. I work with the best photographer in the city and personally direct the photographer during the photo shoot to bring out the best feature of your home. Photography and marketing fees are all included in my listing service.
Marketing Your Home
If you hire me to list your home, not only your home will show up in thousands of real estate syndication websites including all the major home search engines such as Zillow, Redfin, and Realtor.com, your website will show up all over our website on top of every relevant home search page. We get a lot of local visitors to our website searching for homes so get your home listed on top of our site. Moreover, I will be marketing your home on major local social media pages for renters and home buyers in the Portland metro area. With all the internet marketing and open house, your home will receive the most market exposure.
Sell Your Home within Your Specific Time Frame
Do you need to sell your home within a specified time frame? Most home sellers need to either find another home to buy or figure out their next living situation thereby hoping their home to sell quickly or at least within a certain time frame. This is a great importance to me as your agent. I will advise you on the best strategy on selling your home quickly given the condition of your neighborhood’s housing market. If you are selling and buying, I will give you an in-depth consultation prior to listing your home on how to best go about selling and buying at the same time.
Pricing Your Home
It’s important that we price your home competitively to sell. I will advise you on the best listing price based on the market analysis on how much your immediate neighbors have sold their home in the last six months. Over-pricing your home usually causes your home to stay on the market longer than necessary, which attracts low offers so pricing it too high to see what happens is not something I recommend unless you have a unique property.
Advice on Home Staging and Repairs
During our meeting at your home, I will share ideas on how to stage your home with your own furniture or I may recommend a home staging company if that’s better. Prior to listing, many sellers also wonder what type of repairs or upgrades they need to do. I will recommend the best updates within your budget that will increase the value the most prior to listing.
Meticulous Paperwork & Negotiation
As you may have read my profile, I used to be a practicing attorney. While I don’t practice law anymore, I’m still currently an inactive member of Oregon State Bar. So you can bet that my transaction service is much more superior than a typical salesman handling your paperwork and negotiation. All the contracts and addenda I will be writing on your behalf will be air tight and to your best interest. No one wants a legal dispute after selling their home.
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